Résumé

EXPERIENCE

SENIOR PRODUCT DESIGNER / CONTRACT
Lowe's Companies, Inc.
Feb 2023 ° Present

• Conduct user research and gather user feedback to inform the design of digital products and services.

• Collaborate with cross-functional teams, including product managers, analysts, developers, and other designers to ensure that user needs are met throughout the product development lifecycle.

SENIOR UX DESIGNER / ART DIRECTOR
Microsoft ° May 2020 – November 2022

• Strategize design vision, refine customer journey, and set tactical priorities, for Surface category on Microsoft Store.

• Direct assessments and manage experimentation and testing. Socialize findings, and leverage data, to drive customer-centric design strategy to validate design choices.

• Lead and manage a team of UX/UI designers and writers, turning complex problems into simple and engaging experiences for web and mobile.

• Mentor and set goals for team members to help them grow in their roles and responsibility. Challenge them with new opportunities to help them succeed in career development.

• Visualize and express ideas through the creation of wireframes, design mocks, and prototypes.

• Work cross-functionally to define and understand project objectives. Identify and mitigate risks and constraints, and work with project managers to prioritize work for Store Studio

SENIOR UX DESIGNER / ART DIRECTOR
Microsoft ° December 2019 – May 2020

• Manage designers, writers, and vendors for Microsoft 365 Studio Web Team to deliver a modern UX that is progressive and responsive.

• Partner with site managers, directors, designers, writers, and developers to create strategies and concepts that visually and functionally express attributes of the Microsoft 365 business requirements

• Iterate and test strategies and web tactics through the creation of wireframes, design mocks, and prototypes

SENIOR DIGITAL DESIGNER / ART DIRECTOR
Microsoft ° June 2018 – December 2019

• Developed a RM email system based on modules and templates where defined logic and user data is used to fine-tune various scenarios without designing multiple email layouts.

• Directly responsible for the creation of compelling and cutting-edge emails based on Next Best Action and Propensity Model to optimize customer engagement.

• Art direct and manage writers, designers, and outside agency creative.

• Work directly with business and channel owners on daily business and project requirements.

FREELANCE ART DIRECTOR
July 2017 – February 2018

FOX Broadcasting / Events Team 

• Developed branding concepts for 2018 Super Bowl, 2018 USGA, and 2018 World Cup. Collaborated to produce events signs, digital invitations and publicity kits in a fast-paced agency environment.

Amadi Apparel  

• Designed, developed and enhanced eCommerce site by establishing credit card, shipping and return policies; standardizing product photos, names and descriptions; and adding SEO and system text for better search results. 

DIGITAL DESIGN MANAGER / ART DIRECTOR
Disneystore.com ° August 2014 – June 2017

• Strategized messaging and content with VPs and Marketing Director to plan theatrical campaigns, seasonal campaigns and daily promotions.

• Successfully managed and directed a team of designers and writers to implement promotional strategies. This included creating overall look and feel of layout, providing photo directing guidelines, overseeing photo selection and retouching, and collaborating with writers to develop compelling messaging.

• Maintained UX, UI and brand integrity for daily promotions and new site initiatives including product launches and online reservations and in-store pickup.

• Edited and created visual effects for seasonal videos.

• Trained and mentored new designers.

DIGITAL DESIGNER
Disneystore.com ° May 2013 – August 2014

• Lead UX/UI designer for MarvelShop.com. Worked with a team of engineers, site merchandisers, writers, members of the Marketing and Product Development Teams to ensure an incredible UX and an on-time launch.

• Developed branding for the Disney Collection; a shop-in-shop concept for Disney Consumer Products in a mass retail setting.

ART DIRECTOR
Lucky 13 ° February 2012 – July 2012     

• Established a new visual direction for the company. The process included creating a production schedule for apparel designers and pattern and sample makers, interfaced with Sales and Marketing, provided photography direction, designed print catalogue and online interactive catalogue.

DIGITAL DESIGNER FREELANCE
Disneystore.com ° October 2010 – December 2012

• Worked with e-commerce marketing and product merchandising teams to create promotional and seasonal campaigns.

• Designed homepages, emails, site and social assets, and interfaced with the site production department to ensure optimum UX.

• Worked with Disney Studios to cross-promote feature films (Winnie The Pooh, Thor, Pirates of the Caribbean and others) with its in-store merchandising.

GRAPHIC DESIGNER FREELANCE
August 2008 – October 2010

Weider Global Nutrition

• Created packaging (bottle labels and boxes) for two new fitness products: Creatine Muscle Builder and Muscle Health supplements. Also designed point-of-purchase product trays for Costco.

Daily Planet Marketing

• Designed marketing collateral (catalogues, gift certificates and promotional flyers) for National Geographic Channel, A&E Channel and Univision.

SENIOR GRAPHIC DESIGNER
Herbalife ° January 2007 – August 2008

• Created packaging for new products and support sales collateral.

• Lead designer for Herbalife’s sponsorship of the LA Galaxy and 2008 Beijing Olympics athletes.

• Created environmental graphics for LA Galaxy players lounge and team locker room at Home Depot Center.

• Designed Herbalife Annual Report as well as other executive collateral.

GRAPHIC DESIGNER
Natrol & Prolab ° August 2002 – June 2006

• Rebranded and maintained all corporate graphics.

• Designed logos, packaging, product brochures, product catalogues, publication ads, tradeshow posters, POPs and web graphics.

• Established and maintained working relationship with outside vendors and printers.

PERSONAL SKILLS

PROFESSIONAL SKILLS

Adobe Xd
Final Cut Pro
After Effects
Photoshop
Illustrator
InDesign
Dreamweaver
Lightroom

EDUCATION

BFA Graphic Design (CSU, Fullerton, 2001)
BA Business Management (CSU, Fullerton, 1997)
Web Design: HTML and CSS (UCLA Ext.)
User Experience Interactive Design (UCLA Ext.)
After Effects / Motion Graphics (UCLA Ext.)

OTHER INTERESTS

Art History, Painting, Photography,
Sculpture, Animation, Video Games